Results
Measured, dated, and with the caveats on the same line
This site is new in Portsmouth, so the proof is the same method measured on two businesses elsewhere: one a one-week fix of an existing site, one a site and profile built from nothing and followed for sixty days. Every figure comes from Google's own tools or a test anyone can repeat. When the first Portsmouth businesses have sixty days of data, their figures appear here the same way, with their permission.
The measurements
Eight figures, two businesses, one method
| Measure | Before | After | Source | Kind |
|---|---|---|---|---|
| Homepage usable on a phone | 11.0 s | 2.4 s | PageSpeed Insights, mobile, after deployment | Speed |
| PageSpeed mobile score | 65 | 96 | PageSpeed Insights | Speed |
| Duplication between area pages | 72% | 29% | Our masked-trigram test, repeatable | Content |
| Pages resubmitted for indexing | – | 44 | Search Console | Indexing |
| Clicks from Google, 30 days | 7 | 42 | Search Console, standing start | Visibility |
| Impressions, 30 days | 213 | 2,399 | Search Console | Visibility |
| Map pack position, main search | not listed | 3rd | Checked from a phone in the town | Map |
| Google reviews | 1 | 11 | Google Business Profile, invited at every handover | Reputation |
- Percentages from a standing start flatter: seven clicks to forty-two is a real change and a small number.
- The map-pack leader in that town has 235 reviews to the client's eleven; reviews, not the website, are now the limit. Portsmouth's leaders have more.
- Speed and duplication were measured by us after our own deployment; the tools are free and we would rather you repeated them.
What transfers to Portsmouth
Speed, structure and indexing behave the same; the map is harder here
A page-builder site that takes eleven seconds on a phone loses the customer whether they are in Wrexham or Southsea. Area pages that are 72% identical are filtered wherever they are. Those fixes produce the same effect on a Portsmouth site. The map figures transfer in principle and not in scale: Portsmouth is denser, more profiles here are kept, and the top three for a big trade is held by firms with fleets. We expect the district map to move in the same few weeks and the city-wide map to take longer, and we say so in every audit.
What you will never see here
- Testimonials without a name, a business and a date
- Percentages without the two numbers behind them
- Ranking screenshots from a tool set to another country
- Logos of businesses that were never clients
- A counter of clients served that climbs on its own
What a Portsmouth client sees each month
Six numbers, and where each comes from
- Search Console
- Clicks and impressions for each search in each district; you have your own access.
- The map, by hand
- Position for your searches, checked from a phone in Southsea, the centre and Cosham.
- Tracked enquiries
- Forms, calls and WhatsApp messages with the page and the search attached.
- Reviews
- Count, pace, and whether they mention the work and the place.
- Speed and accessibility
- PageSpeed and an accessibility pass each quarter.
- AI mentions
- Which prompts name the business, checked monthly and recorded.
The method behind the figures is on the SEO page.
Be the first Portsmouth business on this page
Send us your website and your trade. You get the audit, a fixed price, and, if you go ahead, your figures here with the caveats attached.