Worked example
Worked example: a Gosport marine engineer, one page per job, and the season they went live for
A worked example, labelled as one: we do not yet have a Portsmouth marine client to publish. The engineer is a composite of the marine sites we audited for the marine page on this site; the plan is what we would do; the reference figures are from real accounts elsewhere and marked.
The starting point: a mobile engineer with ten years on the harbour, work that comes from the marina office's contractor list and word of mouth, a one-page site with a phone number and no services named, and a Google profile categorised as a boat repair shop with three reviews.
By Daniel Stoychev, Webso Digital · 6 October 2026
1
page on the site, listing nothing by name
6
pages we would build, in order
29%
duplication after a rewrite on a real account, reference
51 of 52
pages indexed within five weeks on that account, reference
The pages, in the order they go live
Built against the season, not the calendar
November: engine lay-up and storage
The first page, because it is the first search of the quiet season and the easiest win: winterising, lay-up, which yards, the price per metre.
December: outboard servicing
The makes by name, Yamaha, Mercury, Suzuki, Honda, the marinas covered mobile, the turnaround, the reviews that name a make.
January: inboard servicing
Volvo Penta, Yanmar, Beta, the compression test, the impeller, the price range by engine size. Live before the March rush.
February: antifouling and lift-out
The yards worked with, the schedule, what the owner has to book and when. The spring page, indexed before spring.
March: emergency and mobile
Which marinas, how soon in season, what is on the van. The page that earns through the summer.
April: the profile and the reviews
Category corrected, every service listed, the service area set to the marinas, and a review asked for at each job with the boat and the marina named.
What the reference accounts say about the scale
Pages that say something distinct get indexed; profiles that get asked get reviews
The indexing figures come from a trade site in Flintshire we rebuilt in August 2026, where 24 near-identical pages scored 72% similarity and eleven had dropped out of Google; rewritten so each page was about its own thing, the figure fell to 29% and 51 of 52 pages were indexed within five weeks. That account is a garage, not a marine business, and it is quoted for the mechanism: six marine pages that each say something the others do not will be indexed, and six copies will not.
The reviews figure is from a Cheshire garage we run, where asking at the handover and nowhere else took the profile from one review to twenty-one in ten weeks. A marine engineer has the same handover, on the pontoon, with the engine running.
What we would expect, labelled as expectation: the make-and-marina searches on page one within weeks, because almost nobody has written those pages; the head term over the season; and the measure that pays, calls that name a boat, countable from the first month if the engineer writes the boat down. We would publish the Search Console figures here at day 90.
The same measurements, on your site
The free audit reads your Search Console the same way
Every figure on this page is from Search Console or a page-by-page crawl, both free to repeat. The audit we run before quoting a Portsmouth business does the same, and you get the numbers whether or not you hire us.
How to read this page
- The engineer is a composite; no Gosport or Portsmouth marine business is named, described or implied.
- The order is the one we would run, against the marine season rather than against a launch date.
- Every reference figure is from a real account elsewhere and is marked on the line where it appears. It is the scale we plan against, not a promise.
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