Guides
Guides for Portsmouth businesses: what the map, the results and the assistants actually reward
Six pieces, each answering one question a Portsmouth business owner asks us in the first call, written from what Search Console and the map show for businesses on the island and across the water.
If you only read one, read the first. It explains why two businesses on the same street get very different numbers of enquiries, and everything below follows from it.
Start here
Which business listings are worth it in Portsmouth, and which want your money
The free listings every Portsmouth business should hold, what actually makes them work, and how to judge a paid lead platform before you sign.
7 min read
Then, in the order they build on each other
- 02How Portsmouth businesses get found online: a city of small mapsWhere enquiries come from in a city of small maps: a map pack of 3 businesses per district, the organic results, and the AI assistants, and what decides each.8 min read
- 03Google Business Profile for a Portsmouth business: the district versionThe Portsmouth profile field by field: category, services, hours, the district as people type it, photos, reviews, and what gets a profile suspended.5 min read
- 04Why your Portsmouth website gets no enquiries, and what fixes each causeA live but silent Portsmouth website usually has three of eight faults: nothing indexed, one page for everything, no district named, slow on a phone.4 min read
- 05Checkatrade, Bark or your own website: where Portsmouth work comes fromWhat Checkatrade, Bark, the Facebook groups and your own site each send a Portsmouth business, what each costs per enquiry.4 min read
- 06How much should a Portsmouth business spend on SEO and a website?What SEO and a website cost for a Portsmouth business, what a fair quote contains, the four things a cheap deal hides.4 min read
- 07Getting Google reviews in Portsmouth without begging or breaking the rulesA routine that produces steady Google reviews for a Portsmouth business: the ask at the handover or the table, the district named, the one-tap link.4 min read
- 08Marine engineers, riggers and yards around Portsmouth Harbour: the searches by season, and the page that wins them"Marine engineer Portsmouth" is searched about 140 times a month by an owner on a pontoon with a problem. The season behind it and the page that wins.8 min read
- 09Gosport, Fareham, Havant, Waterlooville: which places around Portsmouth deserve their own page, and which do notPortsmouth is an island with a harbour in the way. When a business needs a page for Gosport, Fareham, Havant or Waterlooville, by searches and drive times.7 min read
- 10The Southsea calendar: Victorious, the Great South Run, and the weekends a seafront business should publish for150,000 people on Southsea Common over Victorious, 20,000 runners in October. What a seafront business publishes, and six weeks before which weekend.7 min read
- 11The defence supply chain in Portsmouth: how an engineering firm gets found by procurement, not by the publicTwo-thirds of the Navy's surface fleet is based at Portsmouth. How a local engineering firm gets found by the buyers who support it: capability, JOSCAR.8 min read
See what is stopping your business ranking in Portsmouth
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