Our own site
This site, one month in: 4,114 impressions, no clicks, and what each kind of impression is worth
A new site's first month in Search Console produces one number that looks impressive and several that matter. This site collected 4,114 impressions between 4 September and 3 October, up from 151 in the window before, and nobody clicked. Sorted by what the searches actually were, most of that number is worth nothing, a little of it is the site doing what it was built for, and one line is the thing to watch. We publish the sorting because it is the read we do for clients, and because the big number on its own would be a lie by omission.
By Daniel Stoychev, Webso Digital · 6 October 2026
4,114
impressions, 4 Sep to 3 Oct
0
clicks
23.2
home page position on 313 impressions
23 of 24
pages indexed, 6 October
The sort
Four kinds of impression, and what each one is worth
| Kind of search | Impressions | Pages that showed | Worth |
|---|---|---|---|
| Street names: fawcett road southsea, elm grove, arundel street | Roughly three and a half thousand | /pricing, /contact, /about, at positions 85 and beyond | Nothing. Google is trying our pages on address searches because they name Southsea districts; those searchers want a map, not us. We will not write for them |
| Agency terms: seo portsmouth, seo agency portsmouth, #1 seo agency in portsmouth | A few hundred | / at 23.2 on 313 impressions; /results far back | The site's purpose. Page three in a month is where a new domain should be; the head term moves with reviews, links and time |
| AI-search terms: aeo hampshire, aeo poole, aeo dorset, aeo agency near me | A few dozen | /aeo-portsmouth at 32.8 for aeo hampshire | The surprise. Searches for AI-search optimisation exist along the whole coast and almost nobody has a page; this one is young and already on page four |
| The guides: checkatrade portsmouth, google reviews portsmouth | A few dozen | The Checkatrade guide at 17.1, the reviews guide at 18.9 | The pattern that works everywhere: long questions reach page two in weeks. Left alone until they have clicks |
Why the street names show up
A page that names Southsea is tried on every Southsea address
The pricing, contact and about pages name the districts we cover: Southsea, Fratton, North End, Cosham and the rest. Google reads a place name and tries the page on searches with that place in them, including the thousands of searches a month for specific streets, and ranks it at 85 because it is nowhere near an answer. That is harmless. It inflates the impressions figure, which is why a report that quotes impressions without sorting them is not a report, and it is why we do not chase it: a page about Fawcett Road would be a doorway page with nothing to say, and Google drops those along with the pages around them.
What the street names do tell us is that the district names on the money pages are being read, which is the point of having them there.
The two lines worth watching
The home page at 23, and the AI-search page at 32
The home page sits at 23.2 for the agency terms on 313 impressions. That is a month-old domain on page three for a search the whole city's agencies compete for, and it is on track rather than ahead of it. Nothing on the page changes until it has clicks to protect; the work that moves it is reviews on the profile, mentions from real Portsmouth sites, and time.
The AI-search page is the line we did not expect. "AEO Hampshire", "AEO Poole", "AEO Dorset" and "AEO agency near me" all showed this site in the first month, with the Hampshire term at 32.8. Businesses along the coast are starting to search for help being recommended by ChatGPT and Google's AI, and very few agencies have written a page for it. That page gets the next piece of work on this site, and we will say here whether it moved.
The same measurements, on your site
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Every figure on this page is from Search Console or a page-by-page crawl, both free to repeat. The audit we run before quoting a Portsmouth business does the same, and you get the numbers whether or not you hire us.
How to read this page
- Every number is from Search Console for this site, 4 September to 3 October 2026, and the URL inspection sweep of 6 October (23 of 24 pages indexed, one unknown).
- Nothing was changed on the pages that show for the agency terms or the guides; they are settling and are left alone.
- The next read is at day 90, early December, published here whatever it says.
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